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Ever wondered What To Do Before Publishing A Blog Post? As bloggers or content creators, we are always publishing a new blog post. It’s never an easy task, especially if you want to share something that will benefit others. Many hours are spent to complete a single blog post. You got to search for ideas, write out the content, add images and a few more other steps before you could finally hit publish.
If your blog is your source of income, you would definitely want your article to rank higher on search engines and bring in the much-needed pageviews and potential clients or customers. Even though if its just a ‘hobby’ blog you would still want people to read and give feedback to your articles? Am I right?
What Are The Steps To Do Before Publishing A Blog Post
I have lost count of the number of blog posts that I have published since the first day I started blogging. At first, I had zero knowledge of how to optimize a post. I didn’t use any editing tool and to be honest I didn’t do much research either. However along the way, as I got more and more addicted to blogging I managed to gain some knowledge and that’s when I started to see an increase in my google analytics graph. The constant increase on my site’s page views was the sign that I am actually doing it right.
And in this article today, I want to share with all of you a few things that you need to do to before you publish your blog post. I am not asking you to copy my style completely (you definitely can if you want to). But its just my way of sharing every knowledge that I have picked up along the way.
What To Do Before Publishing A Blog Post
Think Of A Topic
The preparation of a post begins with a search of Topic. What do you plan to share with your audience for today? Will that topic benefit them? What are the topics that your audience usually search for in your blog? Usually what I do is, I will think of a keyword for example ‘Increase Pageviews’. Then I will search the keyword in either Pinterest or Google and get a list of ideas that are related to my keyword. I would then list down a few ideas about that particular keyword and choose the idea that I am most familiar with. It is so much easier to write about something that you have extra knowledge about it.
Research About The Topic
Once I have chosen a topic, I would then do some research about that particular topic. I would write down important points that I would want to share with my audience. I usually think of a topic and do a research much earlier before publishing a blog post
Write The Content
There are actually two ways to write a post or the content.
- Draft It Out – This is where you just type out whatever is in your mind before constructing proper sentences.
- Write It Out – This is where you write the content while constructing proper sentences and correcting spelling errors.
I know a lot of bloggers that prefer the first way. They say that their ideas flow out smoothly that way. After they have drafted out all their ideas then only they would construct proper sentences and separate paragraphs. Me, on the other hand, loves to write it out will correcting spelling errors and rereading every sentence that I have made. How do you write your post? Do you write a draft first or are you on the same boat as me?
Check For Keywords
After you have completed writing, make sure to check if you have added the much-needed keywords. One thing to note is to not add too many keywords to a single post. We don’t want Google to think that our post is spammy, do we? So add in the appropriate amount of keywords according to the length of your post. If you have a self-hosted website and are using the Yoast plugin, it will guide you on the numbers of keywords that you need. For more information about plugins, check out The Best 10 Free Plugins For WordPress
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Your post would look dull without any images attached to it. Choose images that your audience can relate to your article. Remember to include one or two pinnable images as well. Having a pinnable image for every post makes it easier for your audience to share it on Pinterest. You can easily create beautiful Pinnable images from Canva. If you don’t have any suitable images for your post, you can get some high-quality images for free stock photos. I usually get mine from Pexels or Unsplash. Remember to name your images correctly and don’t forget to add an alt text and description for every image.
Optimize Your Post
Before publishing a blog post you must optimize it. If you are using the Yoast SEO plugin, it will guide you to optimize your post correctly. Your post title must contain your keyword. Try not to make your title too short or too long. Remember to include some internal links (one or two links from your site) It would be better if those posts are related to the topic you are discussing. Adding an outbound link (post from another site) from a higher rank post that is related to your topic is also an added advantage. Try to write longer content. Don’t forget to set a meta description for your post. A search engine usually displays the meta description under the post title.
Read Your Post Again
I know you can’t wait to hit the publish button but it’s best to read your post once again and check for errors. I have installed Grammarly. It makes my work easier by checking my spelling and grammar errors for me. Once you are completely satisfied with your post, then hit the publish button.
Must Read: What To Do After Publishing A Blog Post
If you are asking me, What To Do Before Publishing A Blog Post? Well, these are all the steps I take each time I publish a new post. Your steps might be different from mine. Do share it with me in the comments section below. Or if you have any questions related to this post or any of my previous post don’t hesitate to ask.